![]() ![]() Where you’ll put the iconic elements, text and slogan are all things to consider when creating your logo. Whether you include shapes or not, you’ll have to consider the layout of your logo. ![]() Circles generally give a sense of unity, whereas triangles can be associated with strength and speed. Shapes like circles, rectangles and triangles also convey feelings and meaning to a business logo and the brand it represents. Logo shapes can help you create logos that are unique. Colors represent emotions so be sure you pick the right colors for your logo. Research colors and emotions to help you pick colors that will represent your business well. For example the color pink is generally feminine and has a calming effect whereas the color yellow radiates happiness and positivity. ![]() Think about how the colors you pick will make your customers feel. Check out a color wheel to help you choose colors that compliment each other. Stick with three colors or less so that it is visually pleasing on your consumer’s eyes. The colors you choose for your logo will be the colors that represent your brand. Modern fonts are sans-serif in nature and they generally are popular among younger demographics. Script fonts have a handwritten look to them, and they can give a logo a formal and elegant style. Sans-serif fonts don’t have edges on the letters and they can give a logo a more modern and clean look. Serif fonts have little edges on the letters and they are generally considered traditional and classic. When picking fonts, you’ll come across an array of fonts like serif, sans-serif fonts, script and modern. For instance, a gym would probably pick a bold font whereas a wedding planning business would go with a cursive font. The typography that you choose should be easy to read, but it should also represent your business. If you use it in your logo, then you should also use it in other areas like social media, newsletters and other branding. Typography is the type of font you use, and it should be consistent throughout your brand. There are many elements that go into creating a great logo. You’ll want to carefully consider each of these elements so that you end up with a polished logo. The typography, the colors, shape or layout and an iconic element. There are several elements you’ll need to consider when creating a logo. It is the first impression that people have about your business, so you want it to be great. This is why having a great logo is important because it is what your customers will see on everything. When you see other logos, you’ll notice that they are on everything from business cards and websites to social media to product packaging. It grabs attention, it gives a good first impression, it helps to identify your brand, it’s memorable, it differentiates you from the competition, and it gives brand loyalty. When a logo looks unprofessional, people often will question your business and the quality of products that you offer.Ī great logo does many things. They pull images from Google, they try to create something in graphic design software with little design experience, and they don’t give it the attention to detail that it deserves. A lot of small business owners tend to gloss over their logos. Not only do you need a logo, but you need a great logo. Know your branding before you start creating a logo. A logo is a part of your brand identity, but it is not your complete brand. A brand is the experience or the perception that people have about your small business. If you’d like to know more about what a brand is, check out this blog post. I want to be clear that a logo isn’t the same as your brand. – Saul BassĪ business logo combines text and/or images to create a symbol that tells consumers the name of your business, and it also helps form your brand identity. Logos are the graphic extension of the internal realities of a company.
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